Neuromarketing

Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational, but they see themselves as invulnerable. So, they don't buy life or disability…

Starbucks knows a thing or two about loyalty. I'm a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit, but not the free beverage after every…

The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. For those who…

Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance - as soon as you start using a sharpened pencil, its point begins to dull and the thickness of the…

Two Customer Types Taglines for products and brands are everywhere, but often they don't get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One…

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience Boot Camp. No, you won't actually get a degree. The program lasts just nine…

Once again, it's time for the "Readers' Choice" Neuromarketing picks for the year. These posts aren't my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on.…

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, "Did you ask for the order?" In fact, just about every sales coaching book reminds new salespeople of the…

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is "yes." That surprising outcome was reported in the same study that showed ads on the social media giant being more…

Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience. Facebook is determined…