Neuromarketing

Stare at a lightbulb for a few seconds, and when you look away you'll see a colored spot no matter where you look. That's an "afterimage," and these ghostly remains of what you are looking at can be much more interesting than a mere…

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found.…

This is the time of year for "top" lists, and I thought I'd list the most popular Neuromarketing posts for 2010. This list isn't my opinion of which are best, but rather is based purely on popularity. These posts all generated some…

These days, you can't go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and…

Conference attendees were wired with biometric sensors to find out what really engaged their brains.

Conference-goers know that at any given meeting, they will be subjected to a range of presentations - some interesting, others, well, not so interesting. Conference organizers don't like to offer a podium to inept or boring presenters,…

If you want someone to remember your information, should you use a simple, easy to read font or one that is more complicated and difficult to read? Most people would guess that simplicity is best; after all, we know that simple fonts…

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal…

I've been hearing the invented word "brandwashing" for years now, but this combination of "branding" and "brainwashing" received new exposure when the New York Times suggested it as a synonym for neuromarketing.

When The New York Times published its fascinating article last month on the emerging practice of neuromarketing, I, like many other public relations professionals, took notice of this intriguing science and began researching its uses and…