Neuromarketing

Here's an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:

Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum. They have filed a…

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love coach." While these two callings seem unrelated at first glance, Dahlman thinks…

Dogs have many attributes we'd like to see in our customers - they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed…

Dale Carnegie once said, "Remember that a man’s name is to him the sweetest and most important sound in the English language." It's a good bet that even Carnegie would be surprised at how true that statement is, even at the unconscious…

Last week at Pubcon, I had the honor of sharing a "mini-keynote" session with landing page guru Tim Ash of SiteTuners. Tim mentioned an interesting heat map simulation tool from his company, AttentionWizard.

Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it's true. Researchers found that placing the following statement at the end of an ad…

If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is…

What's the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the "Corner of Death" by facial…