Neuromarketing

Starbucks has changed a lot in the last six months, at least in the digital world. First, they finally ditched their paid-only Wifi and went to a free system that requires only one-click acceptance of their terms of use. Then, a few…

It's not common for mainstream media to analyze ads from a neuromarketing standpoint, but Adam Hanft at Salon does just that for the fascinating "Chinese professor" ad. Sponsored by a group called Citizens Against Government Waste, the…

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don't have to be an expert in reading faces to tell the difference between a real smile and…

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how…

Book Review: About Face - The Secrets of Emotionally Effective Advertising by Dan Hill At a time when neuromarketing discussions are dominated by brain scans - EEG on the commercial side, and fMRI for academic research - Dan Hill and…

Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and eye-tracking studies of consumer response to the design. Overall, they found…

Here's a thought that would terrify many marketers... what if consumers prone to impulsive behavior decided to take a pill to quiet those impulses? While clearly lack of impulse control is a serious issue for some individuals and can lead…

In The Million Dollar Pickle (retitled after a reader suggested the original title When Stories Don't Sell wasn't that good), I retold a story about how a single bad customer service experience turned a business author and speaker into…

Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a…

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing Standards Proposed), the biggest player in the field, NeuroFocus, is proposing its…