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Neuromarketing
General news and opinion in the field of using brain science in marketing
Holy Branding! Religion Gives Brand Immunity
Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in…
The Case FOR College Sports
Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are "misappropriating resources" on sports. Accusing some of the nation's most…
No-Attention Branding
Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.
DDB Hires Earworm Expert
Just in case you didn't have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and computing at…
Neuromarketing Standards Proposed
For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative:
Giant 3D Boobs Distract Drivers
Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium into something different. Here are a couple of very different examples...
When Marketing Stinks
Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though - one politician is conducting a campaign that, well, stinks. Carl Paladino,…
College Branding, Personal Branding
Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt…
Wear a Fake Rolex, Turn Into O.J.
You can find fake designer and luxury products just about anywhere these days, and most people consider owning one a harmless transgression. After all, if you were never going to pay $12,000 for a real Rolex, who is really hurt if you…
Pubcon Discount & Neuromarketing Debut
Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I'll be doing a solo presentation with a special emphasis on neuro web…