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Neuromarketing

General news and opinion in the field of using brain science in marketing

Make Buying Difficult?

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After…

Keep it Simple for Boomers & Seniors

Targeting Boomers or seniors with your advertising? Keep it simple. While that's usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting…

When Consumption Isn’t Conspicuous

Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has…

What Yogurt Can Teach Marketers

I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

The Buying Brain by A. K. Pradeep

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…

Neuromarketing at New Scientist

For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then wrote about the process. To be sure, the well-regarded science mag was…

Time to Get Touchy?

If you are in sales, do you touch your customers? In these litigious days, perhaps not. But there's research that shows a woman's light touch on a subject's shoulder caused a change in risk-taking behavior. (Sorry, guys, it only worked…

Nonprofit Neuromarketing – Free Webinar

When I'm asked to speak at a conference, the theme is almost always how companies can employ neuromarketing techniques to sell more products. In a departure from that, on Tuesday, August 10, 2010, I'll be doing a webinar via Network for…

Stories Synchronize Brains

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively…