Neuromarketing

The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and seemed unusually strong for August. The cover of that issue was tweaked after…

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!"

Marketers gaze in envy at brands like Apple. The firm that built some of the first home computers turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple,…

Big thanks to Johnny Dee of The Guardian for listing Neuromarketing as one of the six psych blogs that made their “Internet Picks of the Week.” Others listed include Mind Hacks and Malcolm Gladwell.

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much…

Mistakes Were Made by Carol Tavris and Elliot Aronson does a deep dive into cognitive dissonance, a key driver of apparently irrational behavior.

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days…

Twitter is a mess. Maybe it's just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that's not unexpected. After all, I'm sure an even higher percentage of…