Neuromarketing

Some in higher education don't like the concept of "branding." This is so much the case that UK branding expert Robert Mighall wrote a lengthy article debunking some of the ideas those in higher ed have about the concept of branding…

Want to see brain science in marketing showcased at South by Southwest 2010? My colleague Ben Sykes (@bensykes) has pulled together a panel, The Neurobiology of Optimal Human Design, that includes Dr. A.K. Pradeep (@Neurofocus),…

Choking isn't just for golfers and free-throw shooters. A particular kind of "choking," thinking about the process of doing something instead of just doing it, can affect us all even when performing such mundane tasks as choosing a…

In Subliminal Logos, I highlighted a some logos that incorporated elements so subtle that they might not be consciously processed, at least on first viewing. Several Neuromarketing readers pointed me at an interesting Fortune article on…

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom conducts a series of on-camera experiments with a…

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out "fou" is French for "crazy" or "madman" :)), starts by suggesting that "branding"…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm's identity or…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their…

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from the University of Alabama at Birmingham suggests that it can:

I find I close my eyes to "enhance" my other senses. If I'm trying to hear a barely audible voicemail, for example, I often close my eyes. I always assumed that I was merely reducing visual stimuli and hence freeing up my brain to…