Neuromarketing

Book Review: The Art of Digital Branding The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to ensure their branding message is conveyed at least as effectively on the Web as…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have…

The Guardian's Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with one of the more amusing intros I've seen:

Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be an analysis of past winners of Lion and Effie awards. For the study, EmSense…

In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I'm not sure why - the twin concepts of neurogenesis (the brain creating new neurons) and neuroplasticity (changes in brain…

One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much more manipulative than those developed using conventional approaches. I don't…

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been discussed here and elsewhere: using brain scans as lie detectors or to see if…

The latest flap in the U.S. presidential campaign is Hillary Clinton's vivid recounting of arriving in Bosnia in 1996: "I remember landing under sniper fire. There was supposed to be some kind of a greeting ceremony at the airport, but…

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret...

Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most startling change is that the firm will go back to grinding coffee in its stores for…