Neuromarketing

Continuing our survey of neuromarketing books, we recently finished Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound, by Martin Lindstrom. This data-packed volume was published in 2005, and is based in…

Emotional Branding - The New Paradigm for Connecting Brands to People by Marc Gobé isn't a new book - it dates back to 2001. Nevertheless, those interested in neuromarketing or in gearing marketing efforts to work at the subconscious level…

Much of what we write about here at Neuromarketing is research that helps explain behavior. In other words, the neuroscientists take known human behavior and use brain imaging or other tools to help understand why that occurs. Generally,…

Paul Zak, Director of Claremont?s Center for Neuroeconomic Studies, was awarded a $1.5 million grant from the John Templeton Foundation to continue researching, ?Oxytocin and the Neurobiology of Human Virtues: Resilience, Generosity, and…

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the…

Do you think there's something wrong with this promo? It's a milk chocolate circle, originally wrapped in gold foil, embossed with the firm's name, "Foot Solutions," and the image of a foot, toes and all. In Product Contagion, I reported on…

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad's scoring in the top 10% of a recall test of over 8,500 ads. The spot features two men, in the role of cranberry growers,…

Stephanie West Allen, author of Idealawg, is teaming up with Dr. Jeffrey Schwartz of UCLA to write a new blog, Brains on Purpose, on how neuroscience can help inform the field of conflict resolution. Allen is both a prolific and insightful…

We've covered the concept of buying pain here frequently, but haven't seen much about how giving away money affects the brain. Two new studies shed some light on the neuroscience of charity and altruism. These studies indicate that the…

Hitachi has introduced a wearable brain scanner targeted at a variety of applications, one of which is neuromarketing. The halo-like device is portable, allowing it to be worn while performing normal activities - perhaps even shopping. Of…