Neuromarketing

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common. It was interesting to watch what other shoppers had in…

We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others).…

We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply put, individuals were happier with decisions about complex issues that were made…

Back in 2005, we suggested that Starbucks cups might be a good advertising venue since experiments showed that caffeine stimulates the areas of the brain associated with memory and attention (Can Caffeine Brain Boost Help Ad Recall? ).…

There's not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute thinks that business will be increasing spending on aroma-based advertising.…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups. Gregory Larkin at Stanford University in…

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research shows that it's not true, at least in some kinds of situations. An article by…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral…

Last week we posted about Seth Godin's Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are trying to address it. One auto brand, Lexus, goes out of its way to, as Godin…