Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Book Review: Train Your Mind, Change Your Brain
Train Your Mind, Change Your Brain by Sharon Begley has a title that might lead one to believe it's a how-to or self-help book. It is neither. Rather, it is the story of how researchers have uncovered the brain's ability to change, even…
Marginal Marketing
The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student than, say, Bill Gates. Researchers at the University of Cambridge in England…
Green Neuromarketing
My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that fluorescent bulbs have proven difficult to market, despite today's lower bulb prices…
Godin’s Joy/Cash Curve and Buying Pain
A frequent topic here has been research showing that buying things, particularly items seen as being overpriced, activates the pain centers of the brain (see The Pain of Buying, Painful Sushi and Other Pricing Blunders, and Brain Scans…
MEG Scanner Use Rising
The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s science fiction movie, improvements in hardware and computing power are spiking…
Clinton vs. Obama, Microsoft vs. Apple
A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the Gallup organization which, using an fMRI study, demonstrated that more engaged…
Amusing Best Seller Prediction
Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency by Jenna Bush and The Best Water Parks & Shopping Centers of the Amazon…
Branding, Customer Engagement, and Neuromarketing
One of the great buzzwords in recent years has been "customer engagement," generally taken to mean how emotionally involved customers are with a product or brand. And, whatever one calls it, having customers who not only are satisfied with…
Pain, Fear, and Vicarious Learning
Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience…
Brain Improvement to Spark Fitness Boom
Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being…
