Neuromarketing

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept is deceptively simple - historically, most efforts have been focused on the…

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated. Scientists at the University College London (UCL) have found the first physiological evidence that…

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost. The trick is…

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This often occurs in a subliminal manner, i.e., the individual is entirely unaware…

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR's Marketplace radio show…

Retail price tags are disappearing, as documented by MSNBC's Bob Sullivan in Whatever Happened to Price Tags?. Stores are abandoning the traditional stamps and stickers affixed to the items and using shelf labels instead. Checkout…

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie…

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists. Recent research seems to have brought renewed…

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We're a long way from effective mind reading, but researchers have taken a…

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data. That summary is a bit simplistic, actually - Sierra makes the point that…