Neuroscience Research

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After…

Targeting Boomers or seniors with your advertising? Keep it simple. While that's usually good advice for any kind of advertising, brain scans show a dramatic difference in the ability of older brains to suppress distracting information.…

I'm not a big yogurt fan. "Live cultures" would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve…

If you are in sales, do you touch your customers? In these litigious days, perhaps not. But there's research that shows a woman's light touch on a subject's shoulder caused a change in risk-taking behavior. (Sorry, guys, it only worked…

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in impatient behavior. Researchers at the University of Toronto found that simply…

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there's new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively…

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical?…

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may suggest a higher degree of "fitness" as a mate (i.e., health and resources). This…

Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the initial resume screening process, one manager might check out the applicant's shoes.…