Neuroscience Research

If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and…

Toxic bosses. Debbie Downers. Our language reflects the idea that some people have a real emotional effect on their fellow workers. Now, interesting research not only confirms this idea but adds to it in several important ways: - It's…

People often do things and can't say exactly why they did them. While it might seem that "acting without explanation" is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is…

Days after the Advertising Research Foundation and a consortium of firms joined to conduct neuromarketing tests and establish standards (see Neuromarketing Standards Proposed), the biggest player in the field, NeuroFocus, is proposing its…

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.

Just in case you didn't have enough goofy ad jingles stuck in your head, ad agency DDB has added an earworm expert to their staff. The Omnicom unit has named Daniel Müllensiefen, a lecturer in psychology, music and computing at Goldsmiths…

You can find fake designer and luxury products just about anywhere these days, and most people consider owning one a harmless transgression. After all, if you were never going to pay $12,000 for a real Rolex, who is really hurt if you…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!"

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist.…