Neuroscience Research

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don't pull the plug on that direct mail campaign…

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?

Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.