Neuroscience Research

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.

Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

Another couple of months and we've got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI's former top behaviorist! Here's your chance to catch up on any you missed.…