Neuroscience Research

Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being…

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated. Scientists at the University College London (UCL) have found the first physiological evidence that…

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost. The trick is…

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size and demographics in planning ad placements. APR's Marketplace radio show…

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior. George Loewenstein of Carnegie…

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long apparent to neuroscientists. Recent research seems to have brought renewed…

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they say. We're a long way from effective mind reading, but researchers have taken a…

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet form. And while I don't expect to see a surge in the use of iambic pentameter in…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want to know which Super Bowl ads scored touchdowns and which fumbled? FKF Applied…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism. Duke University Medical Center…