Neuroscience Research

Heres some of the interesting content we found this week... Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and…

As usual, we've been scouring the web to bring you a few can't miss content items. Here's this week's selection, and feel free to add your own in a comment!

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the…

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I'm not quite sure why I changed... simplicity? Google? New research shows that making that switch might have been a dumb move.

This week's roundup has a distinctly Austin flavor - we didn't plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

The cube farm seems to be a vanishing breed, and few, if any, workers merit a private office. Open offices, with no divisions between adjacent workers, are today's preferred style. This layout can clearly affect individual and group…

Here's a longer than usual batch of diverse (but great) content we discovered in the last seven days... add your own great find in a comment!

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Here we go again - great reads from around the web, and a batch of new interviews with brilliant persuasion experts!

Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!