Neuroscience Research

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful" link just for fun. If you found a compelling piece of content this week, add a…

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion…

Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment!

Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…

What's the most famous quote from the OJ Simpson "trial of the century?" Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, "If the gloves don't fit, you must acquit!" This…

Researchers at Finland's Aalto University have produced a set of images showing where in their bodies people experience different emotions. Their news release states, For example, anxiety may be experienced as pain in the chest,…

Here's my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all... My Brainy Marketing column at Forbes.com has a strange characteristic - the viewership of each article varies tremendously. My top post…

It's time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple…