What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days…
In Spent: Sex, Evolution, and Consumer Behavior, author and evolutionary psychologist Geoffrey Miller spends a lot of time discussion the "Big Five" personality traits, two of which are agreeableness and aggressiveness. These traits…
Book Review: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
"Marketing is not just one of the most important ideas in business. It has become the dominant force in human culture." This is how evolutionary…
