There's hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I'd been hearing about the fantastic hamburgers…

Book Review: Neuro Web Design: What Makes Them Click? I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines several of my interests - neuroscience and marketing, specifically Web…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I am, taking up my cudgel to give the Google/brain analogy one more whack. This…

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.

Essential reading for the weekend...

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year - here are 2013's "biggest hits:" Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really…