Every year, there is a burst of neuromarketing-related activity coinciding with the Super Bowl. After all, that game features commercials that people actually watch, and the cost of airing each ad is the highest of any program…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the current economy and financial security. The top scoring…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the expected tests:

Yesterday, I commented on Advertising Age's 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.) Sands has actually published a ranking of…

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed (scored more points?), small teams of neuroscientists have been at work doing…

The Loser. The inevitable fMRI neuromarketing analyses of the 2008 Super Bowl ads hasn't appeared yet, but I've got my pick for the worst: Planters Nuts spot showing a hideous-looking woman who seemed amazingly attractive to those around…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of Superbowl ads. First, let's look at the additional data from the UCLA…