It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands Research have helped Neuromarketing readers by making available videos from five…

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil purposes, such as persuading people to use products that are bad for them, but that…

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral…

I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University,…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but…

Sands Research has announced a new set of neuromarketing services which the firm claims can improve ads during the "storyboard" process. Dr. Stephen F. Sands, Chairman and Chief Science Officer, states,

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated…

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG…