December 2012

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what…

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that…

The number of shopping days before Christmas is shrinking, but books - both electronic and paper - can still be ordered in time for either gift-giving or your own holiday reading. I'd love to personally sign every copy of Brainfluence, but…

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive…