Giant Ants Make Compelling Ad

Continuing our recent theme of looking at interesting outdoor ads, check out this amazing promo for Black Flag insecticide – it looks like a 1950s horror film come to life:

Who could see an outdoor display like this and not watch the ad to its conclusion? I find the ant appearing to crawl into a window particularly attention grabbing. And the branding statement for Black Flag is certainly powerful as the giant can of spray stays on the building after the oversized creepy crawlers have been dispatched.

The ad is the work of Cleveland-based Marcus Thomas, and was displayed in Houston after a major league baseball game.


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— who has written 984 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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4 responses to "Giant Ants Make Compelling Ad" — Your Turn


Stuart Foster 10. June 2010 at 9:28 am

Loving this. Where/when was this done in Houston?


Roger Dooley
Twitter: rogerdooley
10. June 2010 at 10:00 am

Stuart, this apparently was done following the Houston Astros vs. Chicago Cubs game on June 4 (right before a fireworks show).



Twitter: matpsic
10. June 2010 at 11:16 am

BMW made a similar ad in Asia.



Roger Dooley
Twitter: rogerdooley
10. June 2010 at 11:32 am

Thanks, @matpsic! Very cool, even if not quite as scary! Let’s see if I can embed the BMW ad here:


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