The Lighter Side of Neuromarketing at SXSW

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO Dr. A. K. Pradeep:

I was watching the reactions on Twitter, and it seems like Dr. Neurofocus’s prescribed dose of music and humor was just what the audience needed.


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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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2 responses to "The Lighter Side of Neuromarketing at SXSW" — Your Turn


Alexandre Bigaiski
Twitter: alexbigaiski
15. March 2010 at 6:53 am

Oh my God! I love music and love neuromarketing! The perfect union! LOL! Great video! =P


Alexandre Bigaiski
Twitter: alexbigaiski
16. March 2010 at 7:56 am

Hello Roger. Could you send me the lyrics of this video, please? I love it! My email is Thanks!


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