The Lighter Side of Neuromarketing at SXSW

Sun, Mar 14, 2010

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO Dr. A. K. Pradeep:

I was watching the reactions on Twitter, and it seems like Dr. Neurofocus’s prescribed dose of music and humor was just what the audience needed.

brain hop, hip hop, humor, music video, neurofocus, pradeep, sxsw

This post was written by:

Roger Dooley (author of 630 posts on Neuromarketing.)

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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