The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO Dr. A. K. Pradeep:
I was watching the reactions on Twitter, and it seems like Dr. Neurofocus’s prescribed dose of music and humor was just what the audience needed.
This post was written by:
Roger Dooley — who has written 900 posts on Neuromarketing.
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.
Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
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2 responses to "The Lighter Side of Neuromarketing at SXSW" — Your Turn
}Twitter: alexbigaiski
15. March 2010 at 6:53 am
Oh my God! I love music and love neuromarketing! The perfect union! LOL! Great video! =P
Twitter: alexbigaiski
16. March 2010 at 7:56 am
Hello Roger. Could you send me the lyrics of this video, please? I love it! My email is alexandre.bigaiski@gmail.com. Thanks!