National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday:
Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities.
Listen to the whole thing: The ‘Buyology’ Behind The Way We Shop.
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This post was written by:
Roger Dooley (author of 630 posts on Neuromarketing.)
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.
December 11th, 2008 at 9:51 pm
I heard this interview. It was fascinating! For that matter, the whole science is intriguing.