Neuromarketing on NPR

National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday:

Lindstrom says companies create rituals around their products — drinking Corona with a lime, or eating an Oreo cookie filling-first — in an attempt to integrate their products into habitual, comforting, daily activities.

Listen to the whole thing: The ‘Buyology’ Behind The Way We Shop.

email

This post was written by:

— who has written 984 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

Contact the author

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

{

1 response to "Neuromarketing on NPR" — Your Turn

}

Deb S. 11. December 2008 at 9:51 pm

I heard this interview. It was fascinating! For that matter, the whole science is intriguing.

Reply

Leave a Reply