Brainfluence Podcast: Who Do YOU Want to Hear From?

In a few weeks, we’ll be launching The Brainfluence Podcast. Each week, I’ll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion optimization – pretty much any and all of the diverse topics we cover here at Neuromarketing.

Continue Reading...

Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, [...]

Continue Reading...

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is,

Continue Reading...