Quantcast

Is Your New Website Layout Killing Your Engagement?

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

By |October 13th, 2015|

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]

By |June 27th, 2014|

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ’em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]

By |June 12th, 2014|

Riddle: When Is Twitter Like an Elevator?

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor. […]

By |February 26th, 2014|

Don’t Redesign Your Elevator!

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation.

When passenger elevators first came into use, they were complicated and a bit […]

By |September 3rd, 2013|

Computers As People: Happy Customers and Automation

Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively that the person could not distinguish it from a human.) But you don’t have to try to fool people – research shows well-designed automation can make people feel like they are interacting with a real person even when they know they aren’t. […]

By |January 19th, 2011|