Want to boost your digital trust? Studies show there's an easy approach you can use.
Your website design may activate threat circuits in your customer's brain.
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
Here’s our curated list of some great content we found this week!
I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive […]
We’ve got some particularly good finds this week, with several great user experience-related items. Check ’em out, add your own!
If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor. […]
Forget the Turing Test! (That test, proposed in 1950, was a measure of machine intelligence that required a machine to interact with a person so effectively that the person could not distinguish it from a human.) But you don’t have to try to fool people – research shows well-designed automation can make people feel like they are interacting with a real person even when they know they aren’t. […]