NeuromarketingWhere Brain Science and Marketing Meet

Search Results | "Facial Coding"

When Your Computer Watches Back

23. November 2011

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

The Neuromarketing Challenge

20. April 2011

9 comments

OK, readers, I need some input. Here’s my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there’s little or no peer-reviewed research proving that one can reliably determine the effectiveness of advertising or the appeal of [...]

Facial EMG: Muscles Don’t Lie?

4. April 2011

5 comments

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...]

Stirring the Neuromarketing Pot

29. March 2011

10 comments

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial “neurostandards” report from the Advertising Research Foundation didn’t pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution. But Dan Hill, president of Sensory [...]

Sensory Logic

25. March 2011

0 comments

Name: Sensory Logic Website: sensorylogic.com Address: Sensory Logic 1509 Marshall Street NE Suite 400 Minneapolis, MN 55413 Phone: 651.224.7647 Fax: 612.379.0263 Email: sensorylogic@sensorylogic.com President: Dan Hill About Sensory Logic: Founded in 1998 because breakthroughs in brain science have confirmed the centrality of emotions in consumers’ decision-making process, Sensory Logic is a scientific market research firm [...]

Disney Media and Advertising Lab

7. March 2011

0 comments

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work. They also use the lab to investigate new technologies that people aren’t familiar [...]

Neuromarketing Companies

25. February 2011

1 comment

In compiling this list of neuromarketing companies, we are including firms whose primary business is using neuroscience or biometric tools to gauge consumer response to ads, products, etc. We’re not getting into the issue of narrowing the definition of neuromarketing to very specific technologies like EEG, fmri, etc. Many of these firms employ those techniques, [...]

Avoid the Corner of Death!

28. October 2010

19 comments

What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill.

Hire Happy People!

22. October 2010

16 comments

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people. Apparently, you don’t have to be an expert in reading faces to tell the difference between a real smile and a “social smile.” The latter is what facial coding experts call the smile we [...]

About Face by Dan Hill

20. October 2010

9 comments

Book Review: About Face – The Secrets of Emotionally Effective Advertising by Dan Hill At a time when neuromarketing discussions are dominated by brain scans – EEG on the commercial side, and fMRI for academic research – Dan Hill and his firm, Sensory Logic, are the main proponents of using facial coding as a way [...]

« Older Entries

Search Results | "Facial Coding"

When Your Computer Watches Back

The Neuromarketing Challenge

Facial EMG: Muscles Don’t Lie?

Stirring the Neuromarketing Pot

Sensory Logic

Disney Media and Advertising Lab

Neuromarketing Companies

Avoid the Corner of Death!

Hire Happy People!

About Face by Dan Hill

Subscribe & Connect!

Neuromarketing Books

Recent Posts