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Search Results | "Facial Coding"

Cultural Differences in Reading Faces

15. March 2013

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]

Emotion Explorer Lab

7. March 2013

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Name: Emotion Explorer Lab Website: emotionexplorerlab.com Address: Emotion Explorer Lab Calle Paz, 23, 46003 Valencia Spain Phone: +34629674048 Email: mariapocovi@emotionexplorerlab.com General Manager: Maria Pocovi Technical Director: Jesus Perez About Emotion Explorer Lab: Emotion Explorer Lab offers significant emotional data through video analysis of emotions providing the information needed to discover the stimuli that activate consumer [...]

Consumer Neuroscience: Neuromarketing Rebranded?

10. August 2012

7 comments

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

When Your Computer Watches Back

23. November 2011

13 comments

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

The Neuromarketing Challenge

20. April 2011

10 comments

OK, readers, I need some input. Here’s my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there’s little or no peer-reviewed research proving that one can reliably determine the effectiveness of advertising or the appeal of [...]

Facial EMG: Muscles Don’t Lie?

4. April 2011

5 comments

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...]

Stirring the Neuromarketing Pot

29. March 2011

10 comments

The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial “neurostandards” report from the Advertising Research Foundation didn’t pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution. But Dan Hill, president of Sensory [...]

Sensory Logic

25. March 2011

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Name: Sensory Logic Website: sensorylogic.com Address: Sensory Logic 1509 Marshall Street NE Suite 400 Minneapolis, MN 55413 Phone: 651.224.7647 Fax: 612.379.0263 Email: sensorylogic@sensorylogic.com President: Dan Hill About Sensory Logic: Founded in 1998 because breakthroughs in brain science have confirmed the centrality of emotions in consumers’ decision-making process, Sensory Logic is a scientific market research firm [...]

Disney Media and Advertising Lab

7. March 2011

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Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work. They also use the lab to investigate new technologies that people aren’t familiar [...]

Neuromarketing Companies

25. February 2011

1 comment

In compiling this list of neuromarketing companies, we are including firms whose primary business is using neuroscience or biometric tools to gauge consumer response to ads, products, etc. We’re not getting into the issue of narrowing the definition of neuromarketing to very specific technologies like EEG, fmri, etc. Many of these firms employ those techniques, [...]

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Search Results | "Facial Coding"

Cultural Differences in Reading Faces

Emotion Explorer Lab

Consumer Neuroscience: Neuromarketing Rebranded?

When Your Computer Watches Back

The Neuromarketing Challenge

Facial EMG: Muscles Don’t Lie?

Stirring the Neuromarketing Pot

Sensory Logic

Disney Media and Advertising Lab

Neuromarketing Companies

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Roger’s “Brainy Marketing” at Forbes

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