Search Results | "Facial Coding"

Facial Coding

Facial Coding

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell’s Blink, we found his discussion of facial coding to be quite intriguing. Simply put, the concept of facial coding is that we reveal our emotions [...]

Continue Reading...

Facial EMG: Muscles Don’t Lie?

Facial EMG: Muscles Don’t Lie?

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...]

Continue Reading...

Decoding CEO Faces

Decoding CEO Faces

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I’ve written about the process of interpreting these facial expressions in the past, notably in Facial Coding and Emotionomics. [...]

Continue Reading...

Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their “brain movies” (see 2013 Super Bowl Winners & Brain Movies) that display a commercial with displays of measured viewer [...]

Continue Reading...

Fonts That Create Emotions, and More – Roger’s Picks

Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it!

Continue Reading...

Best of Neuromarketing – 2013

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

Continue Reading...

Neuroscam? Not So Fast…

Neuroscam? Not So Fast…

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline.

Continue Reading...

Cultural Differences in Reading Faces

Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]

Continue Reading...

Emotion Explorer Lab

Emotion Explorer Lab

Name: Emotion Explorer Lab Website: emotionexplorerlab.com Address: Emotion Explorer Lab Calle Paz, 23, 46003 Valencia Spain Phone: +34629674048 Email: mariapocovi@emotionexplorerlab.com General Manager: Maria Pocovi Technical Director: Jesus Perez About Emotion Explorer Lab: Emotion Explorer Lab offers significant emotional data through video analysis of emotions providing the information needed to discover the stimuli that activate consumer [...]

Continue Reading...

Consumer Neuroscience: Neuromarketing Rebranded?

Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

Continue Reading...