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Facial Coding

Facial Coding

By |August 15th, 2007|

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell’s Blink, we found his discussion of facial coding […]

Facial EMG: Muscles Don’t Lie?

By |April 4th, 2011|

We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with […]

Decoding CEO Faces

By |February 26th, 2008|

The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I’ve written about the process of interpreting these facial expressions in the past, notably in Facial Coding and Emotionomics. Yesterday, USA Today has picked up on the topic with a major story about the possible applications of different facial coding techniques in choosing investments: […]

One Small Thing That Makes You More Trustworthy, Attractive, and Intelligent

By |June 4th, 2015|

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

Microsoft Glasses Read Your Emotions

By |April 30th, 2015|

Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of the wearer as well as those of people the wearer can see. […]

Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

By |March 6th, 2014|

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc.

Sands, founded by Dr. Stephen Sands, is best known for their “brain movies” (see 2013 […]

Fonts That Create Emotions, and More – Roger’s Picks

By |February 7th, 2014|

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! […]

Best of Neuromarketing – 2013

By |December 26th, 2013|

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]

Neuroscam? Not So Fast…

By |July 26th, 2013|

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline. […]

Cultural Differences in Reading Faces

By |March 15th, 2013|

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman’s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams is driving the new interest. Big companies like Coca Cola and Unilever are adopting the technique as standard (see Neuromarketing: For Coke, It’s the Real Thing), and the technology is being made available to companies of any size by firms like Affectiva and YouEye. […]