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Political Neuromarketing

By |November 12th, 2007|

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine:

Voters sense both peril and promise in party brands.
Emotions about Hillary Clinton are mixed.
Hillary Clinton and Rudy Giuliani are on opposite sides of the gender divide.

These were among eight conclusions of a brain scan study described in an New York Times Op-Ed piece, This Is Your Brain on Politics, credited to Marco Iacoboni, Joshua Freedman and Jonas Kaplan of the University of California, Los Angeles, Semel Institute for Neuroscience; Kathleen Hall Jamieson of the Annenberg Public Policy Center at the University of Pennsylvania; and Tom Freedman, Bill Knapp and Kathryn Fitzgerald of FKF Applied Research. The details involved in reaching each conclusion may be more interesting than the seemingly bland summaries. Here’s the Hillary Clinton one, for example: […]

Neuromarketing Podcast

By |March 14th, 2008|

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV commercials for Barack Obama, Hillary Clinton, and John McCain. The neuromarketing segment of the show is now available for download at the links below. […]

Neuromarketing Shoots Itself in the Foot

By |January 9th, 2008|

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the technology seems to lead to an overabundance of hype and claims that are difficult to back up. A good example is the recent New York Times Op-Ed piece This Is Your Brain on Politics which we chronicled in Political Neuromarketing. […]

Neuromarketing and Election 2008

By |December 14th, 2007|

Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing, discussed research by Emory’s Drew Westen that showed that committed party voters did not process information in a rational or analytical manner. (Not really breaking news…) Now, the massive budgets of the 2008 U.S. presidential election are bringing out the neuromarketers in droves. […]

The Neuroscience of Political Marketing

By |March 17th, 2006|

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

By |August 29th, 2014|

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

Red Brain, Blue Brain

By |February 6th, 2008|

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters’ Minds!, on how Lucid Systems is attempting to measure real voter attitudes with various techniques borrowed from neuroscience and medicine. (You can tell CNN was excited by the story because of the exclamation point in the title.) Unfortunately, the information presented in the CNN story looks like another case of overhyped neuromarketing data: a tiny sample size and subjective conclusions.

With a title that satirizes CNN’s breathless headline writing, Slate’s Daniel Engber points out some of the study’s limitations in Obama Builds Lead Inside Voters’ Brains! Neuropundits weigh in on Super Tuesday:
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Popular Topics

By |December 28th, 2006|

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

Con-Artist Persuasion, Politics Breaks Brains, More… Roger’s Picks

By |September 26th, 2014|

Your weekend reading list for all things brain and marketing-related… […]

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

By |August 22nd, 2014|

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]