Search Results | "Political Neuromarketing"

Political Neuromarketing

Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine: Voters sense both peril and promise in party brands. Emotions about [...]

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Neuromarketing Podcast

Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV [...]

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Neuromarketing Shoots Itself in the Foot

Neuromarketing Shoots Itself in the Foot

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the technology seems to lead to an overabundance of hype and claims that are difficult to back up. A good example is the [...]

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Neuromarketing and Election 2008

Neuromarketing and Election 2008

Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing, discussed research by Emory’s Drew Westen that showed that committed party voters did not process information in a rational or analytical [...]

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The Neuroscience of Political Marketing

The Neuroscience of Political Marketing

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

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Maybe Obama’s Middle Name Really Matters

Maybe Obama’s Middle Name Really Matters

Democratic presidential hopeful Barack Obama is saddled with an unfortunate middle name, “Hussein.” Not only is it the name of one of the most brutal and belligerent dictators in the last century, it also has connotations that might suggest images of Islamic fanatics to a small subset of voters. When conservative radio talk show host [...]

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Red Brain, Blue Brain

Red Brain, Blue Brain

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters’ Minds!, on how Lucid Systems is attempting to measure real voter attitudes with various techniques borrowed from neuroscience and medicine. (You can tell CNN was excited by the story because of the exclamation [...]

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Popular Topics

Popular Topics

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

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CMU Study Identifies Emotions from Brain Activity

CMU Study Identifies Emotions from Brain Activity

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an [...]

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MindSign

MindSign

Name: Mindsign Neuromarketing Website: http://mindsignonline.com/ Email: info@mindsignonline.com Address: MindSign Neuromarketing 10065 Old Grove Rd., Ste. 103 San Diego, CA 92131 Phone: 858-444-3597 About Mindsign: At MindSign Neuromarketing™ we use the only free-standing independent functional MRI facility and our own brain activation methodology to show you what your consumers are thinking while using your products, and [...]

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