Books about or related to brain science or neuromarketing.
At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future of cognitive science: […]
Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field of study, but when that happens Leon Zurawicki’s Neuromarketing: Exploring the Brain of the Consumer will likely be the textbook. Zurawicki’s book explores the field in a thoughtful, well-researched, and well-documented manner. […]
Here’s the new video to introduce Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing: […]
Regular readers of Neuromarketing probably know my book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will be in stores on November 22. I was hoping that the Kindle version would be available by then, though I was warned that the e-versions were a separate production process and it might not be. To my surprise, late last week, the Kindle link magically appeared. Even more surprising, the link wasn’t for a pre-order, but instead was a live download of the whole book! […]
Book Review: Brandwashed, Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom (branding expert and author of Buyology)
Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano
Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.
Book Review: Incognito: The Secret Lives of the Brain by David Eagleman
Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of Medicine, looks at various aspects of how our brains work and how those functions manifest themselves in our behavior. In one chapter, he looks at our senses and how optical illusions can fool us. Unlike so many pop-neuroscience books today, though, Eaglemen doesn’t focus exclusively on how our brains don’t work as expected. Rather, he uses those occasional failures, like seeing color gradients that don’t really exist, to lead into a better understanding of how our brains actually do work. […]
Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don't have to tell Neuromarketing readers that humans often behave in conflict with the traditional economist's view of rational decision-making. Thaler and Sunstein not only provide plenty of evidence of irrationality, but they show how to avoid some of the problems it causes.