Social networks, social media, online communities, etc.
Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.
Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.
Your weekend reading list is ready! Just a few must-read items from around the web…
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]
Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
Almost certainly, there are two words that have been drilled into you as important since the day you started talking.
Now, research shows these words have surprising power over how others perceive you. […]
You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]
Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
Here’s what we discovered this week, with my own new content below:
Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women.
Gini Dietrich, founder of media communications firm Arment Dietrich, wants to leave Bernays behind and reinvent the field with an emphasis on truth and transparency. […]