Archive | Social Media RSS feed for this section

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

Here’s what we discovered this week, with my own new content below:

Continue Reading...

The No-Spin World of Gini Dietrich

The No-Spin World of Gini Dietrich

Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women. Gini Dietrich, founder of media communications firm [...]

Continue Reading...

20 Magic Words, How to be Interesting, & More – Roger’s Picks

20 Magic Words, How to be Interesting, & More – Roger’s Picks

Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment!

Continue Reading...

Brainfluence Podcast: Who Do YOU Want to Hear From?

Brainfluence Podcast: Who Do YOU Want to Hear From?

In a few weeks, we’ll be launching The Brainfluence Podcast. Each week, I’ll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion optimization – pretty much any and all of the diverse topics we cover here at Neuromarketing.

Continue Reading...

Can You Double Your Clicks with the Jeopardy Effect?

Can You Double Your Clicks with the Jeopardy Effect?

Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by researchers at the BI Norwegian Business School demonstrates that phrasing headlines in a particular way [...]

Continue Reading...

What Monkeys Teach Us About Social Media

What Monkeys Teach Us About Social Media

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community dynamics apply – there are high-status individuals who have legions of followers and wield considerable influence, [...]

Continue Reading...

Forget Spock’s Logic, Sell to Kirk’s Emotions

Forget Spock’s Logic, Sell to Kirk’s Emotions

It’s time to ask Neuromarketing readers for a little help – please vote for our panel at South by Southwest 2013, Forget Spock’s Logic, Sell to Kirk’s Emotions>! We’ve got a super lineup for the panel:

Continue Reading...

The End of Brainwashing

The End of Brainwashing

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer reading list. Solis then linked to that post on [...]

Continue Reading...

Bigger Brain = Social Media Success

Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

Continue Reading...