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German & Japanese Brainfluence

German & Japanese Brainfluence

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please [...]

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Pitch Anything by Oren Klaff

Pitch Anything by Oren Klaff

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours developing a “neurofinance” approach to presentations and deal-making. Klaff uses a variety of brain-based techniques to control the [...]

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Brainfluence in Korean

Brainfluence in Korean

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak nor read Korean, so to find out how the title might read, I turned [...]

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Drunk Tank Pink by Adam Alter

Drunk Tank Pink by Adam Alter

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

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Brainfluence, Now In Russian

Brainfluence, Now In Russian

The various editions of Brainfluence seem to have popped up early or without warning, and the new Russian translation is no exception. I noticed Amazon had a “paperback” listing for the book, which seemed odd – it’s available in hardcover, Kindle/e-book, and audiobook formats, but not paperback. Imagine my surprise when I found this:

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Unconscious Branding by Douglas Van Praet

Unconscious Branding by Douglas Van Praet

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad guy who has scanned any number of brains (or, more accurately, had others do so on [...]

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Make Your Christmas Brainy!

Make Your Christmas Brainy!

The number of shopping days before Christmas is shrinking, but books – both electronic and paper – can still be ordered in time for either gift-giving or your own holiday reading. I’d love to personally sign every copy of Brainfluence, but with the Kindle and other e-versions, not to mention audiobooks, that’s impossible. Even signing [...]

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Brazilian Brainfluence, Portuguese Persuasion

Brazilian Brainfluence, Portuguese Persuasion

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind).

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The End of Brainwashing

The End of Brainwashing

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of The End of Business as Usual. Solis began things by posting a photo of my book on Posterous, tagging it as an item on his summer reading list. Solis then linked to that post on [...]

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Listen Up! Get a FREE Brainfluence Audio Book

Listen Up! Get a FREE Brainfluence Audio Book

I love audio books. They make being stuck in traffic bearable. Lengthy road trips pass more quickly, not to mention workouts at the gym. So, I was delighted last week when Wiley let me know that the audio rights for Brainfluence had been sold. I was careful not to get TOO excited, as Portuguese and [...]

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