Books about or related to brain science or neuromarketing.
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal
In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. […]
Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you! […]
Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover
Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of frequent users.
How did these companies, along with others like Pinterest and even Facebook itself, achieve such tremendous growth and stickiness? How did Facebook supplant more established competitors like MySpace and Friendster? Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. […]
I just received an actual copy of the Brainfluence CD. Despite the fact that it’s unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it’s in MP3 format. […]
After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers.
The title of the Japanese translation is, […]
There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw.
It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is, […]
Attendees at the 2013 Conversion Summit in Frankfurt next week may get a double dose of Brainfluence! In addition to my keynote speech, Brainfluence: Getting Inside Your Customer’s Head, it looks like copies of the German translation of Brainfluence will be rolling off the presses. […]
Website conversion and conversion rate optimization are hot topics these days, and rightly so. It’s getting ever more difficult and expensive to drive traffic to your website, and anything you can do to turn those visitors into leads, customers, etc. will improve the return on investment of the whole effort.
When I speak at events like Pubcon, The Conversion Conference, and the upcoming Conversion Summit in Frankfurt one of the great benefits is getting to share ideas with industry experts. Two of these people who really know what they are doing are Brian Massey, founder of Conversion Sciences, and Chris Goward, co-founder and CEO of WiderFunnel Marketing Optimization. They both have recent books that will help you improve your website’s performance. Here are the particulars: […]
The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please let me know! […]