Roger Dooley 1114 posts 0 comments

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Here's your required reading for the week! Don't forget to share your own "must read" find in a comment!

Time really does fly - it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren't getting our weekly episodes delivered to your player automatically,…

You want an eclectic reading list? This week we've got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even…

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

Here's what we discovered this week, with my own new content below: