Roger Dooley 56 posts 0 comments

Here are the most intriguing and useful articles I've found in the last week, plus a summary of my own new content. Enjoy!

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its "cooties") when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger.

Here's this week's eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different - check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.

Roger's picks for the week include how to craft killer ads, how to sell to tightwads, spendthrifts, and everyone else, "the high-heeled hottie effect," and more.

Here's what we discovered this week, with my own new content below:

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with…

We've got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.