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Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business.

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

It's easier than you think to double your results by following this simple plan based on real-world examples.

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. And, I compare laptop backpacks, messenger bags, padfolios, and more.

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."