How To Use Positive Framing to Persuade and Sell
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.
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