Roger Dooley 1116 posts 0 comments

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.

An upscale hotel in Amsterdam sells a hamburger for about $20. That probably isn't much out of line with similar meals at big-city hotels, but this establishment uses an interesting technique to make its prices seem a bit more justifiable.

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.