Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle,…
New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
How can a nearly 100-year-old set of psychological principles boost your web results? Lucia Wang explains Gestalt principles.
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.