Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on…
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.