Browsing Tag

commercials

Very Effective Surprise Ad

Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong brand…

Disney Media and Advertising Lab

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney's goal is more prosaic: determining which ads…

3D Commercials, Different Dynamics

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron's Avatar brought 3D to the big screen in a way…

Brain Movies: Top 5 Super Bowl Ads

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement…