Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.
A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.
Turning a chat request into a lead generation process adds friction and annoys customers.
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
Customer experience can be sabotaged by coding decisions. These often can't be seen by looking at the web page or app. One has to observe real users going through the entire process to find these CX booby-traps.