robert cialdini

A single hailstorm changed me from rational to irrational...

Here are the seven persuasive tactics to help you get what you want in a business deal.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

Two years ago, I spoke to Dr. Robert Cialdini, the "godfather" of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on…

Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

New research shows that all social proof isn't equal - one kind is more persuasive.

Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and…