Turning a chat request into a lead generation process adds friction and annoys customers.
Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.
We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…