web design

What do mathematicians, architects, logo designers, and neuroscientists have in common? They're all fascinated by the Golden Ratio—a proportion that has captivated humans for millennia. But does this "divine proportion" really have special…

The F-Pattern describes one way visitors view your content. Here's how to optimize for it.

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that…

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

Your site's design can reduce visitor engagement, which will lower your conversion rate and profits. Learn how to track engagement and see examples of how to improve it.

Your weekend reading list is ready! Just a few must-read items from around the web... My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a…

Your weekend reading list for all things brain and marketing-related...

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with…

If you work with digital ads, you are no doubt familiar with the "fold" - the place where the user's screen cuts off the content, and scrolling is required to view more. (It's an anachronistic term from the newspaper days, when stories…

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying to…