Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed in the brain.
An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields…
By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing.
In Search of…
