Neuromarketing - Where Brain Science and Marketing Meet

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly with a computer.

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

Even if brain scans produce better ads, that may not solve every marketing problem.

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

The MediaTalks blog lists neuromarketing and blogs as two of the hot trends for 2006, along with Google, video games, and a few others.

External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as…

Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed…

An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields…

By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing. In Search of…