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Neuromarketing

Web Design and Vision Systems

Roger Dooley
The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.
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Brain Computer Interface

Roger Dooley
We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly…
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Subliminal Advertising

Roger Dooley
Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.
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Why You Shouldn’t Rely on Neuromarketing

Roger Dooley
Even if brain scans produce better ads, that may not solve every marketing problem.
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Neuroarchitecture Next Buzzword

Roger Dooley
Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.
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Neuromarketing and Blogs Hot for 2006

Roger Dooley
The MediaTalks blog lists neuromarketing and blogs as two of the hot trends for 2006, along with Google, video games, and a few others.
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Focused Attention Makes Stronger Memories

Roger Dooley
External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.
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Three-Brain Theory Questioned

Roger Dooley
A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as…
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Memorable Content Exploits Brain Chemistry

Roger Dooley
Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed…
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The Nation: Ethics Issues Loom in Neurotechnology

Roger Dooley
An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields…
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