Neuromarketing - Where Brain Science and Marketing Meet

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly…

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

Even if brain scans produce better ads, that may not solve every marketing problem.

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

The MediaTalks blog lists neuromarketing and blogs as two of the hot trends for 2006, along with Google, video games, and a few others.

External distractions and multi-tasking reduce the ability of individuals to remember complex information like telephone numbers for short periods of time.

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as…

Advertisers, writers, executives, and others can make their content more memorable by creating an emotional link that takes advantage of how memories are formed…