Neuromarketing - Where Brain Science and Marketing Meet

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web traffic than any other ad.

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in…

In Think nano has ethical problems? Just wrap your brain around neuro, blogger ritalamchichi draws an interesting parallel between fears and ethical issues…

UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.

In a lecture in Utah, author Jonathan Moreno, bioethics adviser for the Howard Hughes Medical Institute, raised concerns about use of neuroscience by the…

fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.

Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience…

Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".