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Neuromarketing

NYTimes: fMRI Empathy Research

Roger Dooley
fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".
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Book Review: The Ethical Brain

Roger Dooley
The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience…
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Adweek Covers Neuromarketing

Roger Dooley
If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here's the blurb: As Coca-Cola's famous "Mean Joe…
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Brain Fitness Trend

Roger Dooley
Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".
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Neuroscience and Web Design

Roger Dooley
Research shows that visitors are influenced by good website design even if they don't consciously realize it.
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Mirror Neurons and Sales Style

Roger Dooley
Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when…
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Branding and the Brain

Roger Dooley
Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.
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Book Review: Mind Wide Open

Roger Dooley
Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.
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Neuroscience, Fundamentalists, and Neuromarketing

Roger Dooley
As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs.…
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Can Advertising Make You Smarter?

Roger Dooley
One author believes that more complex entertainment media have increased national IQ.
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