Neuromarketing - Where Brain Science and Marketing Meet

Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way, perhaps explaining how the mass of forensic evidence could have been so easily dismissed.

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain…

BMW's apparent investment in neuromarketing is attracting attention.

It's short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds:…

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous…

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for…

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show…

Stanford neuroscientist Bill Newsome's is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode…

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness.…

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in…