Neuromarketing - Where Brain Science and Marketing Meet

Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!

Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful"…

Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking."…

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of…

It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the…

If you attend conferences, you'll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you'll see fishbowls…

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as…

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1…

Here are our picks of content worth reading from around the Web this week... Did you find something worth sharing? Leave a link in a comment!

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons,…