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Neuromarketing

The Most Persuasive Website in the World and More – Roger’s Picks

Roger Dooley
It's that time again, and we've got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook - definitely one to save/bookmark.
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Why You Are a Complete Idiot If You Don’t Google…

Roger Dooley
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author,…
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Repped: 30 Days to a Better Online Reputation by Andy Beal

Roger Dooley
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that…
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Killer Headlines: 3 Must-Read Posts, and More –…

Roger Dooley
Here's the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment!
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The Popcorn Effect: When Do Brand Ads Fail?

John Carvalho
Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver…
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How to Turn a Thank You into Higher Sales, and More:…

Roger Dooley
Here's some of the interesting stuff we've gathered during the last 7 days... add your own find in a comment!
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Mitch’s Rules, Perfect Testimonials, Dream Control,…

Roger Dooley
Another week, another batch of required reading from around the web. There's one new feature this week - after "My Stuff," I've added one "Weird or Wonderful"…
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Can a Big-Box Supermarket Create ‘Liking’?

Roger Dooley
Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is "liking." Liking…
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Can One Word Turn Nonsense into Powerful Persuasion?

Roger Dooley
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is "because." I was reminded of some…
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Pronoun Power, Looong Content, Buffett’s Billion, and…

Roger Dooley
It was a busy week between speaking gigs in New Orleans and Austin, but never fear - I've still got a great selection of the best content I found during the…
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The Persuasion Engine - 3D

Friction by Roger Dooley

Brainfluence

RSS The Brainfluence Podcast
  • The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
  • The Housefly Effect and Other Nudges That Change Behavior
  • How To Make People Buy with Thomas Zoëga Ramsøy
  • The Activator Advantage with Matt Dixon
  • Audacious with Mark Schaefer: How Humans Win in an AI World
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  • The Pain of Paying: Why Spending Money Literally Hurts

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