Neuromarketing - Where Brain Science and Marketing Meet

I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office answered the phone via automated attendant, but the operator and finance department failed to respond and a…

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An…

How do you create buzz for a new show about citizen surveillance, CBS's Person of Interest? How about a billboard that homes in on a pedestrian face, snaps…

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail…

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at…

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals…

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor…

There's a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It's Robert…