Neuromarketing - Where Brain Science and Marketing Meet

Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to…

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An…

How do you create buzz for a new show about citizen surveillance, CBS's Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a…

Book Review: Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains…

Want to close a sale? When choosing a time to meet with your customer, don't just take the first appointment time offered to you. A recent study looked at…

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals…

Book Review: Incognito: The Secret Lives of the Brain by David Eagleman Incognito is a look inside our heads: Eagleman, a neuroscientist at Baylor College of…